Graphic Design
Genuine Guide Gear Marketing Collateral
Client: Genuine Guide Gear
Sectors: Retail
G3 first started out making avalanche probes in 1995. That’s pretty serious business and one that has evolved into a successful concern, now producing other items including skis and bindings, skins, shovels and other accessories.
Matching a look of top quality and authority is critically important with devices such as avalanche probes, so designs were clean and product-focused with minimal selling – only telling.
Tugboat assisted in creating the brand direction and look as well as undertaking the design of their catalogue, packaging, information collateral and ads.
