Brand + Identity

“We have a trade show in India in two weeks and we need collateral and trade show displays.”

“And a website.”

“And a logo.”

So, armed with this complex brief, we put together the best finished-in-a-week identity, collateral and roll-up banners the Indian printing industry has ever seen.

ICS is a global leader in pre-press optimization and workflow solutions for the newspaper and magazine publishing industry. The people at ICS make the difference between buying a box and deploying an enterprise-changing system. And their experts are among only a handful in the world with the critical combination of technical expertise, application experience and printing knowledge. They bring a passion for what they do that is felt in their service to clients. And the world needs to be told.

The first order of business was to give a wide berth to obvious printing iconography – registration marks especially. But we still wanted to express that they were experts in colour and workflow. Hence the feel of a racing flag’s forward movement and the four print colours of cyan, magenta, yellow and black. Broken apart, the logo pieces make excellent graphic devices on their own, helping to create the theming template for materials.