Graphic Design

Sun Cabo Vacations is a provider of premiere vacation properties, concierge and realty services in the Cabo San Lucas area of Mexico. The Sun Cabo family of companies includes Sun Cabo Vacations, Los Cabos at Your Service and Sun Cabo Realty.

Engaged to build upon the organization’s untarnished consumer reputation and to further enhance the Sun Cabo brand in the marketplace, our efforts began with the redesign of their 120 page product catalogue and associated marketing materials. Light, easy and relaxing was the order – just like a Sun Cabo experience.

Soon after, with all hands fixed on the hierarchal development of the Sun Cabo brand platform, we led company principals on an extensive branding and visioning exercise resulting in a clear and focused articulation of the organization’s brand promise.

The ensuing creative tactics (including complete web and promotional materials development) were greatly enhanced and leveraged by establishing solid visual and messaging standards.