Packaging

How does a vegetable go from commodity to product?  With packaging like this…

Delta BC’s Windset Farms is one of the largest greenhouse growers in Canada and the largest in Western Canada.

Timing, ingenuity and ambition had thrown open the doors of opportunity for this client and with those opportunities came requirements for materials that matched their growing reputation as a producer of top quality greenhouse produce.

The goal for Windset and Tugboat is to push Windset produce from a common commodity to a quality branded product that consumers demand.

When the need arose for new packaging, we gave names to each product. Grape tomatoes became Concerto™ Tomatoes. Cucumbers became Fresco™ Cucumbers. The product was set to be the hero at this point, not the grower. Consumers would come to know these products by their brand name. Cucumbers can be bought from anyone. But Fresco™ Cucumbers with their signature snap are only available from Windset Farms.