Overview

With the communications clutter that exists today there is an increased difficulty in reaching both potential and current customers. The challenge of building a brand can be overcome by utilizing a marketing tool that cuts through the clutter, connects to your target audience, and communicates your brand message through engaging content.

Branded content is any medium, owned by your brand, which engages your audience with relevant and useful information that they positively associate with your brand. Commonly conveyed through custom publications, web portals and/or advertorials, branded content is a growing marketing communications channel in both Europe and the USA. Ongoing independent research confirms its effectiveness. Whether targeted towards customers, employees, or organization members, branded content has demonstrated its ability to strengthen customer loyalty, enhance brand awareness, and engage target readers.

A branded content magazine is a highly versatile and tactile marketing medium that offers a variety of unique advantages over other marketing and communications media. Its ability to engage readers allows for a greater receptivity to your marketing message. Given its informative nature, a branded content magazine offers a “stickiness” factor that prolongs communication shelf life. Finally, the magazine can be passed along to others, which results in viral marketing potential, allowing the brand experience to be communicated to a broader potential customer audience.

What does this mean for you? Simply, branded content may be the avenue to explore when looking for an innovative approach to building your brand presence and cutting through the clutter of an advertising saturated world.

Tugboat & Branded Content

At Tugboat Media, we have seen the tremendous value of branded content and its ability to enhance, elevate, and reinforce the positioning and value of our clients’ products and services. We have many years of experience in branded content magazine development in various industry sectors. Powered with extensive marketing, advertising, design and technological expertise, Tugboat Media is in an ideal capacity to create and manage small or large branded content projects in their entirety, from its creative inception through to advertising sales, magazine production and final distribution.

Tugboat Media offers the needed flexibility to ensure our clients’ marketing and business objectives are achieved. Whether a dedicated branded content magazine, or a combined content & catalogue publication, we work with our clients to craft a branded content asset that is customized and effective. Additionally, Tugboat Media has experience working with various fulfillment models for magazine production, ranging from managing specific elements of a branded content project through to being the integrated creative, administrative and fiduciary principal of a project.

All elements of the branded content magazine, including the name and visual identity, structure, design, content, size and circulation are developed in consultation with our clients providing the level of control and customization they desire. A summary of services offered include:

• Publication Name & Visual Identity Development
• Publication Structure Definition
• Publication Design
• Editorial Content Creation & Management
• Publication Website Development
• Print Production & Distribution
• Advertising Program Implementation & Management