June 17, 2008 Tugboat Media recently directed and produced a new video for the BC Real Estate Association highlighting the great work BC REALTORS® are doing to ... More News
WeTugboat Media Inc. is a locally owned and operated marketing and creative firm based in Vancouver, British Columbia. are a systems-basedSystems-based marketing and design creates greater brand impact by leveraging inter-relationships between marketing structures, processes and content. Tugboat Media follows a disciplined methodology that reveals and harnesses the inter-connectedness that should exist between brand image, content, customer data, marketing strategies and programs. marketing and creative firm that designs brand contentBrand content consists of all visuals and messages that communicate a brand, from identity systems, sales and marketing collateral, to websites, POP and advertising creative. Tugboat Media creates consistent and engaging brand content that is fundamental to successful marketing and communication systems., information architectureInformation architecture involves the successful design and organization of web-based systems that allow information to be utilized and managed easily. Tugboat Media employs proven methodologies based on User-Centered Design (UCD) that address the needs, wants and limitations of the end-user, while ensuring that business objectives are achieved. and communication systemsSuccessful communication systems are comprised of multi-faceted modules operating in unison, rather than in disconnected silos. Tugboat Media creates cohesive communication systems that result in better-targeted, consistent, brand messaging. that work holisticallyOur systems-based methodology ensures that marketing initiatives work together to achieve a synergistic whole. Tugboat Media creates holistic communication systems that are efficient, impactful, cost-effective and sustainable. to maximize brand impactOur systems-based approach ensures a lasting, positive brand impact that enhances customer acquisition and retention and ultimately creates brand advocates..
