Tugboat Media employs a systems approach to the creation and execution of marketing communications and technology initiatives for our clients. Tugboat Media has strategically developed five core areas of expertise that enable the design of systems-centric communications that include:

• Strategy: Our strategy group works closely with Tugboat’s other specialized teams to employ a systems-based approach to each client project. It delivers specialized marketing expertise that provides our clients with an excellent resource for marketing projects. Key areas of strategy expertise offered include: systems marketing analysis & strategy, brand positioning strategy, and marketing & advertising campaign strategy.
  
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• Creative: Tugboat Media tackles a wide range of creative projects ranging from advertising creative and brand mark creation to corporate collateral, communications layout, and product packaging. The service is complete, from initial conceptual design to commercial production, and in any medium: print, online, environmental and/or broadcast. Our key service offerings can be synthesized into the following areas: brand platform development, collateral design, packaging design, and marketing & advertising campaign creative.
  
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• Web Development: The development of web-based initiatives is one of Tugboat Media’s core areas of expertise. Ranging from simple brochure style websites, to complex integrated web applications that interface with a variety of different database systems, we deliver solutions that realize the efficiencies and potential of the web. Tugboat Media delivers five key service areas in web development: website development, web application development, data integration, CRM, and web hosting.
  
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• Editorial & Branded Content: Tugboat Media offers in-depth editorial expertise and experience to deliver a broad range of branded content for its clients. With many years of experience in custom publication development in various industry sectors, Tugboat Media is in an ideal capacity to manage branded content creation and distribution its entirety, from creative inception through to advertising sales, magazine production and final distribution.
  
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• CRM: Tugboat Media works extensively with clients to develop and implement a variety of customer relationship management initiatives that increase customer retention and ultimately build brand advocates. We offer a range of solutions that integrate seamlessly with our other core areas of expertise to provide e-Marketing communications, customer data collection & analytics and customer database management. Tugboat Media is a partner reseller of SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software.
  
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