Overview

Sound strategy is the foundation to successful marketing execution. At Tugboat Media, our strategy group, supported with a deep understanding of brand strategy, communications models, and systems thinking, is driven to bring insight to every client project. It works closely with Tugboat’s other specialized teams to introduce and offer a systems-based perspective to every Tugboat service offering. Strategy development at Tugboat Media is built from a collaboration of multiple disciplines (e.g. web, creative, CRM and editorial) to ensure the best possible solutions to our clients.

With a rich history of specialized marketing experience, the strategy group offers the following key service areas:

• Systems marketing analysis & strategy
• Brand positioning strategy
• Advertising & marketing strategy

 

Systems Marketing Analysis & Strategy

To help clients shift from disconnected, silo-based marketing efforts, Tugboat Media works closely with clients to develop integrated, connected systems-based marketing initiatives. We work with clients to help uncover, analyze and envision structures, processes, and frameworks that will create greater efficiencies and greater brand impact. With a defined methodology harnessing both the intuitive and analytical, our strategy team can work to move your organization to a new level.

Brand Positioning Strategy

Brand Positioning is an integral component to the development of a sustainable brand platform. Working closely with our creative team, Tugboat Media’s strategy group focuses on analyzing and identifying unique and differentiated positioning opportunities for our clients.

Advertising & Marketing Campaign Strategy

We work closely with our creative team to develop marketing and advertising campaign strategies that deliver increased brand awareness, customer acquisition and retention. Leveraging our experiences with both small and large companies in a variety of industry sectors, Tugboat Media researches, envisions and refines strategies that are focused and feasible. Leveraging our experience across various media channels, including print, online and broadcast, we uncover the needs and perceptions of consumers to ensure our strategies and tactics cut through the clutter of an advertising saturated marketplace.